Franchise companies

Franchise operations have a very special challenge. While a retail chain knows which products are for sale in the branches nationwide, there may well be deviations in the product range in the branches of franchise operations.

SpotDirect therefore has an additional module with which a franchise head office plans a national campaign and informs all franchise operations of this in a first step.

Each franchise partner can call up the campaign and join it or deselect it.

A small financial contribution to the advertising sales increases motivation and, at the end of the year, ensures that the audio marketing theme has yielded double profits for the franchisees:

1. Via participation in advertising revenue.
2. All sales from the take-up effects of the placed advertising.

Of course, the largest share of the advertising turnover remains at the franchise head office.

It goes without saying that your participating supplier will only pay for the branches that participated in the advertising.

A cut-off date procedure ensures that the greatest possible transparency is guaranteed. Everyone involved can see at any time how many franchise partners have participated in the booked advertising and how high the costs will be for this campaign.