Communication with playout partner

The scheduling of advertising is one thing, its playout in the retail spaces is another.

SpotDirect produces an XML or JSON file at a predefined time window (usually 14 days before broadcast), which is made available digitally to the respective audio provider. It then contains all booked advertising elements, required audio and video files etc. for one calendar week at a time.

Other handover formats are possible at any time by arrangement.

At this point, let us briefly add that EBH Radio Software itself offers ROSI BMS, an extremely powerful tool for playing commercial spaces. Assuming you are interested, we would be happy to discuss this point in more detail.